- Strategic Branding: Development of brand strategies based on market research and competitive analysis. Creation of coherent and effective identities that reflect the client's values and goals.
- Logo Design: Design of unique and functional logos that capture the essence of each brand, ensuring consistency across all media.
- Creative Direction: Oversight and leadership in creative projects, ensuring quality and alignment with brand objectives.
- Editorial Design: Graphic design applied to books, publications, lookbooks, and catalogs, with a focus on clarity and style.
Hello! I am
Carlos Asencio.
Design and Creative Direction.
My name is Carlos Asencio Fiol, although I am also known as Chensio. I am a creative and graphic designer with over 15 years of experience.
I reside and work in Mallorca (Spain) as an independent creative at Chensio Studio, design typefaces in my digital foundry Chensio Typefaces, and share knowledge on Asuntos Gráficos. Since 2011, I have been working at Camper shoes as a senior graphic designer for the Retail and PR departments.
Professional Profile
I reside and work in Mallorca (Spain) as an independent creative at Chensio Studio, design typefaces in my digital foundry Chensio Typefaces, and share knowledge on Asuntos Gráficos. Since 2011, I have been working at Camper shoes as a senior graphic designer for the Retail and PR departments.
My work primarily focuses on creative direction, graphic design, strategic branding, logo design, and I also offer artistic and illustration services.
My goal is to develop functional designs and creative graphic solutions for individuals or brands and bring their ideas to life.
Experience:
- Graphic Design for Retail Marketing: Creation of visuals for storefronts, preparation and supervision of print-ready files. Development of graphics, lettering, and design of POS materials and displays for visual merchandising.
- Digital Campaigns and Prototyping: Comprehensive development of digital campaigns, from directing photo shoots to designing digital assets and prototyping in Figma. Management of 360° campaigns across multiple digital channels.
- Branding and Identity Creation: Creation of brands, sub-brands, and co-brandings. Design of logos and brand creation ensuring graphical consistency and hierarchy across all visual identities.
- Editorial Design and Print Review: Editorial design of lookbooks and catalogs, including overseeing offset printing in the press.
- Experimental Type Design: Creation of alternative typefaces that challenge the boundaries of conventional typography. Focused on designing types that not only serve a function but also express an artistic and emotional vision.
- Educational Content Creator: Publishing articles on graphic design and creativity to provide valuable insights to industry professionals.
- Design and Creativity Podcast: Producing podcast episodes that explore various topics in the field of graphic design.
Interests:
In addition to art and design, I am passionate about technology and love exploring current technologies such as Artificial Intelligence (check out my experiments with AI applied to graphic design or story creation), Machine Learning, Augmented Reality, and I also enjoy programming or creative coding; in fact, I developed this website myself.
Music is also a passion of mine, so I sometimes play drums, guitar, or bass, and I have collaborated with various artists for their covers, logos, and posters.
Always attracted and influenced by the punk/metal music scene, urban culture, graffiti, and the world of skateboarding. In 2022, I launched a series of handmade miniature skateboards (fingerboards) that you can get here.
In my free time, I enjoy reading, especially science fiction and fantasy books (check out my cover designs!) with some manga in between, and filling my notebooks with drawings.
Colophon:
Website designed and hand-coded by Carlos Asencio.
Typography: Chens Sans by Chensio Typefaces.
Last update in July, 2024.
